EPiServer

Episerver

Episerver is a digital experience platform that provides businesses with tools for managing and delivering content across multiple channels. The platform includes content management, digital marketing, and e-commerce capabilities that help organizations create and optimize digital experiences for their customers. Episerver also offers personalization features, analytics and testing tools to help businesses improve engagement and conversions. The platform is used by a range of companies, from small businesses to large enterprises, in industries such as retail, manufacturing, healthcare, and financial services.

In other words, Episerver is a comprehensive digital experience platform that offers various tools and features for content management, digital marketing, and e-commerce. Here's a tutorial on Episerver that covers some of its key functionalities:

1. Content Management:

Episerver's content management capabilities allow you to create and manage content across multiple channels, including websites, mobile apps, and social media. You can use the platform to create pages, templates, and blocks, and organize your content into a hierarchical structure. Here's how to create a new page in Episerver

• Login to your Episerver dashboard and navigate to the Pages tab.
• Click on the New button to create a new page.
• Select a page type from the available options (e.g., Standard Page, Landing Page, etc.).
• Enter a name and URL for the new page.
• Choose a template for the page and click Create.

You can then add content to the page using the drag-and-drop editor, and preview the changes before publishing the page.

2. Digital Marketing:

Episerver's digital marketing features allow you to create personalized campaigns that target specific segments of your audience. You can use the platform to track user behavior, run A/B tests, and analyze campaign performance. Here's how to create a new campaign in Episerver:

• Navigate to the Campaigns tab in your Episerver dashboard.
• Click on the New button to create a new campaign.
• Enter a name and description for the campaign.
• Select the campaign type (e.g., Email, Display, Social, etc.).
• Define the audience segments for the campaign.
• Set up the content and messaging for the campaign.
• Configure tracking and reporting for the campaign.

You can then launch the campaign and monitor its performance using the built-in analytics tools.

3. E-commerce:

Episerver's e-commerce capabilities allow you to create and manage online stores, product catalogs, and shopping carts. You can use the platform to offer personalized product recommendations, track customer orders, and process payments. Here's how to create a new product in Episerver:

• Navigate to the Catalog tab in your Episerver dashboard.
• Click on the New button to create a new product.
• Enter a name and description for the product.
• Upload product images and set the pricing and inventory information.
• Define product attributes (e.g., size, color, etc.).
• Add the product to one or more categories.
• Configure shipping and payment options for the product.

You can then publish the product to your online store and monitor its performance using the built-in analytics tools.

These are just a few examples of what you can do with Episerver. The platform offers many other features and integrations that can help you create and deliver engaging digital experiences to your customers.

For more information:

https://docs.developers.optimizely.com/content-management-system/docs/getting-started